Mashable is a news website which reports on all things social media. They have ranked the top blogging applications in “A Brief History of 9 Popular Blogging Platforms.” Coming in at number nine, Tumblr is the new kid on the block. Established in 2007, Tumblr describes itself as a “short form” blog format. As of 10:08 pm on April 18, 2011 there are 4.7B posts and 17M blogs on Tumblr. That’s a lot of growth in three years. That’s a lot of blogging!
Tumblr allows the social media enthusiast to place text, photos, videos, and audio all in one virtual spot. It makes a great electronic doddle page or scratch pad. Posts can be easily linked to Twitter, Face Book, and other blogs or websites.
Unlike some of the other 40+ (and counting) free journal applications, this one is easy to set up and easy to use. It took This Common Photographer about 30 minutes to set up an account and post the first picture. If you have a desire to use an electronic medium to awaken or expand your creative spirit but don’t want to invest the time learning how to “publish” using blog platforms like WordPress, you may want to try Tumblr. Think about the PC vs. Apple endorsements.
The “short form” blog format is the future of communicating. Face Book is about communicating with people you already know. And similar to Twitter, Tumblr is about communicating with people you would like to know. Tumblr offers categories, or tags, you can follow. The popular groups this week are “LOL”, “Fashion”, and “Art” with “Tattoos” at number five. The traditional news media channels are using Tumblr to report breaking stories in real time. Small businesses are considering Tumblr as a way to reach their customers. And, according to the Tumblr team, the fashion industry idolizes it.
Tom Wolfe once referred to people’s obsession with the internet as “electronic knitting”. I assume he meant that it helped you pass the time and that you may even get a pair of socks for your efforts. The Tumblr model of electronic expression is relatively new. Its goal is to dominate the common reader’s time spent blogging and creating other electronic forms of expression.
For Virginians, Tumblr has a local connection. Their technical support team is located in Richmond. Support local jobs and create a Tumblr account.