Da Vinci means innovation


During March Madness while everyone was focused on the excitement of Virginia Commonwealth University’s basketball team, the school announced another winning event.

The State Council for Higher Education in Virginia approved a new degree program, a Master of Product Innovation (MPI).  According to school press releases, this master program, as part of VCU’s da Vinci Center for Innovation, is the first of its kind in the United States.

So what, you say?

As we learned in business school, innovation breeds economic growth. With innovation comes research and development, then production, then jobs follow.

The da Vinci Center offers space for students attending the Schools of Arts, Business, and Engineering to collaborate on new ideas and new ways to solve old problems.  The goal of the center is to provide an environment in which new businesses are launched on graduation day.

As the center’s director, Dr. Kenneth Kahn is the clout behind the program.  He comes from a product marketing and engineering background and has written and edited several books on product creation and development.   You can find these on Amazon. (Product Planning Essentials – 2 editions, New Product Forecasting, and The PDMA Handbook of New Product Development, 2nd Edition-Editor)

We all had a great time cheering for Coach Shaka Smart and the Rams.  And we must do our part to cheer the basketball team to a 2012 NCAA Championship.  But can we also include some cheer and love for Dr. Kahn’s da Vinci Innovators?   This Common Reader thinks so.

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